Jan 132016
Hunt Unicorns

Use LinkedIn to find and get introduced to your targets. Are you searching for Unicorns?  A targeted person at a targeted company. The result is you make an outbound message request to someone you know for an introduction to someone you want to know at a targeted company.

Unicorn image courtesy of noodlemonstah

Aug 262015

Last night I rode a cab in San Francisco. The driver had the credit card point of sale and meter machines off. We were going cash. When he knew where I was going, and how much money I would spend, he said, “It’ll be close, depending on traffic, but I’ll do it.” We had our agreement. The city officials, taxi owners, and regulators were cut from our little transaction. New succeeds old, modern clashes with traditional.New Economy Uber
Did firms like Lyft and Uber have something to do with this scenario? Yes, and they plus others are working to educate the public on the benefits of a new sharing economy, an emotional hot-button topic in San Francisco.

Do we have to give up our desire to have better customer experience with fairer prices at the cost of a fair wage for service providers? No we don’t have to give either of these things. It’ll come with political leadership that can redefine what W-2 and 1099 mean. Without inflaming the labor market controversy of whether drivers are treated as W-2 employees or 1099 independent contractors, Anand Iyer’s article educates us about local California W2 economics.

The dynamic on employer payroll costs that are revealed in Anand Iyer’s report reminds me of the role that a market maker in securities transactions takes. I think of a market maker like a bank teller, at the counter helping you with the transaction, seeking middle ground between buyers and sellers in a quest for delivering better balance between buyers and sellers, and truth in price discovery.

Perhaps the best outcome for passengers, as well as the other new economy marketplace customers is that they have efficient service, shorter wait times, and fair market price discovery, without the burdens of political machinations. Plus there are other conveniences when traveling to a foreign country, dealing with local currencies, keeping track of receipts, figuring out the tip, etc.

And like the last generation of market makers on Wall Street, controlling their inboxes of orders, holding onto large bid-offer spreads, criticizing high frequency traders. Those are straw man arguments that take the attention off themselves with their hands in the cookie jar.

The incumbent taxi medallion owners and officials are in the same camp as the old market makers. Same pattern revealed in history with horse and buggy vendors at the time people adopted the automobile. They need a new game plan or they’re out.

The new market makers, people like Mark Benioff, Larry Page and Sergey Brin, Jeff Bezos, Satya Nadella, Jeff Weiner, Mark Zuckerberg, and Uber’s Travis Kalanick and Garrett Camp, are the techno economy leaders who do more than old market makers, because they think long term and big, offer a valuable service, apply heuristic algorithms, serve to bring participants more choices, in addition to the core market maker services of short term liquidity, smaller spreads, and truer fairer pricing. With them, I am an empowered consumer.

The old guard needs to adopt a new game plan that supports these notions of fairness, efficiency, and keeping out of the way of voluntary private transactions as much as possible. They should move rather quickly, because when we have driverless cars in the future, their unprecedented opportunity will morph again. They need to anticipate these outcomes and somehow address the broader concerns of stabilizing the personal economies of a larger group of on-demand, temp workers.

One thing is for sure: I will no longer settle for being treated callously by the taxi dispatcher and having to stand in an urban center in the rain for 30 mins, waiting for a taxi that never comes.

These marketplaces are for now a positive and a welcome change. I see dynamic improvements, replacing taxi-owners. They have had their business models challenged, their royalty streams nipped, because of the new economy disrupters Lyft-Uber. Currently, the winners are the customers, even the new economy drivers who voluntarily enter into these arrangements and deliver customers better service.

Aug 202015
LinkedIn Make Over

When you discover your missing keywords, you can improve your LinkedIn brand. In this webcast, we explore one way to discover matches between your LinkedIn profile and your targeted job description.

Have you been looking for more attention from the right persons to your LinkedIn profile? Have you been getting attention from the wrong persons?

By matching your profile with the JobScan tool, you can see missing keywords on your LinkedIn profile. Incidentally, the audio track on this video is impaired, but I’ve added annotations so that you can turn down the volume and still capture the essence of the webinar demonstration.

Aug 112014
changing your passwords

I’m featuring several How to Change Your Password videos for your email account.  In the wake of receiving three emails from friends in one week that were clearly compromised by spammers and cyber malcontents, plus reading several stories revealing that many of our trusted online retailers have been breached, I believe it is wise to change your email account credentials periodically. How it’s done is quite simple, especially with these short how-to videos.  It’s part of my video and blog series which includes related topics:

I’ve outlined how to change your Microsoft Email account password in the above video.  Note that Microsoft free email includes domains hotmail, live, and their paid ones include your own domain under Office 365, or  Below, I’ve linked a couple video examples how to change your Gmail and Yahoo! accounts.

1. Security is serious
2. eBook on 18 Methods to Cut Security Risk
3. Attending to unusual activity on your account message
4. Logging in to your account see recent activity
5. Changing your password

For Gmail, here’s a link to a video showing how to change your Google Account Password, includes Gmail.

For Yahoo!, I found several more than a year old.  One change to note, is at the beginning of the recorded changing Yahoo! Email Password how-to video posted, you’ll find the Profile Info under the gear icon, rather than where they show it.

Who can you trust online nowadays? Everyplace online you visit that is safe has a password gateway, right?  I’m reminding you to change your email and other online account passwords. Thanks for checking  out my video post on how to simply do it for Microsoft, Google, and Yahoo! Until we don’t need to use passwords in the future, it’s important we exercise password hygiene today.  There’s more if you’ll read my eBook on security strategies for entrepreneurs and business professionals.

Aug 072014
malware, ransomware, password

Just a few days ago a news story became known that a Russian gang of hackers, calling themselves CyberVor have amassed 1.2 billion email account credentials from over 420,000 websites.  This raises questions for us: Why would they want this info? What websites are the login credentials for? What are they going to do with online account info? Was I impacted?  Are passwords enough for my online security?

A hijacked email account happens for a number of reasons, not all because of the individual. Sometimes the site administrator for the webpage you visited is doing the wrong thing.  Knowing how and why cyber thieves and spammers get your password can help you understand steps you can take to protect your online reputation.

This video explains Hijacked Email, and what you can do about it.  It’s part of my series which includes How to tell If Hackers Go Into Your Account, and How to Prevent the Problem of Having Your Account Compromised, changing your email password video.  Last year, I wrote a blog Business Executive Guide to Password Management that offers key advice for what steps to take immediately.

Definition of Hijacked Email
The Pain of a compromised account
How Spammers get your Password
What you can do:
-Complex Passwords
-Unique Passwords for different sites
-Watching Your Browsing Habits
-Using Antivirus software
-Using spam filters
-Education and Caution on the web

malware, ransomware, password

Aug 062014

OneDrive for Business188x188Using Microsoft’s OneDrive for Business for Exploring New Ways to Work Together, I’m presenting a high level introduction to some business scenarios. Purpose is so you can see different potential applications to your particular question or need, and begin to match the capability of this tool to your business challenge.

The overview comes from this website:

Across Functions, Departments, Roles

-Store, sync, and share
-Everyone on the same page
-Staying on track
-Delivering on time
-Finding the right people
-Finding what you need
-Making informed decisions

Human Resources and Internal Communications

-Keeping everyone informed
-Onboarding new employees

Research and Development, Production, and Operations

-Sharing your knowledge
-Boosting Business Processes

Sales and Marketing

-Making your customers and partners delighted
-Engaging your audience
-Aligning your teams


-Crunching the numbers together


-Helping meet compliance needs
-Self service eDiscovery


-Providing the right support
-Empowering people and staying in control

Aug 032014

With waves of cyber attacks on legitimate websites, it makes sense that you know how to check your trusted online service companies for nefarious activity.  It’s probable that the spammers and con-artists have ex-filtrated and bartered your email and already have one of your passwords from the past.  This problem happened because a web site administrator didn’t take necessary precautions to safe guard your login credentials.

In a previous post, I covered the topic from the perspective of understanding and mitigating the consequences of the spammer thief problem.

In this video, I show you how to enter your Microsoft email account to see the nature of the login attempts with your username. I’ve included other video links for you to see how you can do the same for your accounts at Google, Yahoo!, Facebook, and Twitter.

Unusual Activity on Your Account means Hackers are Working to Gain Access to Your Account. This video covers the following topics:
–18 Ways to Cut the Risk of a Security Breach
–Cybercrime Impacts
–Guarding Your Reputation is Important
–An Ounce of Prevention
–Elements of a Trusted Cloud Service Partner
–Finding out Bogus Logins to Your Email Account
–Using Two Factor Authentication (2FA)
–Checking Recent Login Activity
–Proactive IT Partners

18 Ways to Mitigate a Security Breach of Your Information

18 Ways to Boost Your Security Posture
An ounce of prevention with Security is worth a pound of cure
check for hackers on google
Video to check if your Google account has been hacked
check for hackers on Yahoo
Video to see if your Yahoo! account has been compromised
check for hackers on facebook
How to see if your Facebook account has been compromised
check for hackers on facebook helpdesk
Checking your Facebook helpdesk for hacked accounts
check for hackers on twitter
Checking your Twitter account to see if it has been hacked.
check for hackers on twitter help center
If your Twitter account has been breached, or you’ve been locked out and need a password reset.
Jul 282014
OneDrive for Business



OneDrive and OneDrive for Business are two different products. This video shows seven ways you can use each product, particularly useful for a newcomer to Office 365 and a small business professional seeking a private work space for your team.

1. IE Browser for OneDrive Business, Chrome Browser for OneDrive Consumer
-Helps you only remember what’s where

2. Features of OneDrive Consumer
-15GB, docs, photos, videos, files
-Pricing Plans, extra space, and features
-Cookie crumb navigation
-Capabilities as an Office 365 customer
-Outlook Quick Start Guide

3. Accessing OneDrive for Business, and its functions
-Logging in URL is

4. Blue Menu Bar
-Start with outlook
-Right click to open new tabs for OneDrive, Sites, Newsfeed

5. Presence Indicator, privacy or visibility with your team
-Settings, and help menu items

6. File Manager to access OneDrive and One Drive for Business docs and folders

7. Right Click in OneDrive Pro is your friend using the Ellipsis. It lets you:
-View docs before downloading them in viewer
-Choose if docs and folders are public, shared with your team, or shared with one person
-New Word Doc, editing in browser, saving to cloud folder
-Setting up Public Webpage, private workspace Team Site and OneDrive private and public
-Click flyout menu ellipsis for more doc properties and workflows

 Posted by at 10:42 am
Jul 012014

I am amazed at the places one of my blogs goes.  In this video, I read the origins for my blog visitors, during the last four weeks.  They come from 45 cities, 36 countries, and six continents. The blog post took on the subject of characteristics for choosing your next laptop.

Share Your Knowledge, Experience, Stories, and Passion with Others

Don’t let another day go by without taking steps to share your knowledge, expertise, and passion. There is an audience for you.